In house vs agency marketing, and a third way

An agency does the work for you, on its schedule. AI Coworkers sets up AI coworkers that do the weekly work, guided by your numbers and approved by your team.

June presenting a comparison to a client team
An example company, on a normal week

The First-Month Guarantee. Try your first month. 30‑day money-back guarantee.

How it works →

The short answerChoose a marketing agency when you want people to take a whole channel off your hands, such as brand campaigns or paid media. Choose AI Coworkers when you want weekly SEO, AI answers, LinkedIn, lead research and competitor tracking, guided by your own data. Your team keeps control and approves everything, in 1-2 hours a week, for a fraction of one hire.

A marketing agency or AI Coworkers, side by side.

Facts about the other option come from its own sources, listed at the end of this page.

A marketing agencyAI Coworkers
What it costsA monthly retainer or project fee. Rates vary widely by agency and scope.A fraction of one hire.
Time to the first work liveDepends on the agency's onboarding and approval rounds.Set up in about a week.
Who does the workThe agency's staff, often shared across several clients.AI coworkers do the weekly work. Our strategists set them up.
Channels coveredWhatever is in the contract. Many agencies focus on one or two channels.SEO, AI answers, content, LinkedIn, lead research and competitor tracking.
Uses your own data (Search Console, CRM)Sometimes. It depends on the access you give and the agency's process.Yes. Search Console guides SEO work. Your best customers in the CRM guide lead research.
Sounds like youAfter they learn your voice. Staff changes can reset that.LinkedIn updates are written in the leader's voice. Your team approves every draft.
Who approvesYou review what the agency sends, usually in rounds.Your team approves everything before it goes live.
Risk to tryDepends on the contract. Some agencies ask for minimum terms.Low. The first month has a 30-day money-back guarantee (conditions apply).

Each one wins somewhere.

An honest answer is the useful one. Here is when to choose each.

Choose a marketing agency

When a marketing agency is the better choice

  • You want brand, creative or paid media work handled end to end by people.
  • Nobody on your team has 1-2 hours a week to direct and approve marketing.
  • You need events, PR or large campaign production.
Choose AI Coworkers

When AI Coworkers is

  • You want the weekly work tied to your own Search Console and CRM data.
  • You want your team to approve everything before it goes live.
  • You want several channels covered for a fraction of one hire.

What you pay for, and who does the work

6Channels AI Coworkers covers every week
30 daysMoney-back guarantee on your first month*
1 weekTo set up AI Coworkers, with a strategist
1-2 hOf your team's time a week, directing and approving

With an agency, you pay for staff time. Fees rise with scope, and the work follows their schedule.

With AI Coworkers, our strategists set up AI coworkers that do the work every week. You pay a fraction of one hire.

Your team stays in charge. You spend 1-2 hours a week directing and approving.

What switching looks like.

Live in about a week. Your team spends 1-2 hours a week directing and approving.

Your buyers, defined

Your voice, learned

Search Console, connected

Your CRM, connected

Setup week

Our strategists set it up.

Your buyers, your voice and your numbers, connected and agreed.

Article: renewal notice datesDrafted

LinkedIn update for MeganDrafted

40 companies like NorthwindReady

Every week

Your AI coworkers do the work.

SEO, AI answers, LinkedIn, leads and competitors, from your numbers.

For your yes · 3 this week

Megan's update: five renewal traps finance teams miss

Ask for changesApprove

Any time

Your team approves.

Nothing goes out without a yes.

The First-Month Guarantee

Try your first month. 30‑day money-back guarantee.

Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.

*Conditions apply.

Questions, answered.

Is AI Coworkers an agency?

No. An agency's staff do the work for you. We set up AI coworkers that do the weekly work, and your team directs and approves it.

In house vs agency marketing: which is better?

In house gives control but costs a full salary. An agency gives hands but less control. AI Coworkers gives your team control without a new hire.

Is AI Coworkers a done for you marketing agency?

No. The AI coworkers do the work, but your team approves everything. That keeps your voice and your judgment in every step.

How is this different from an AI marketing agency?

We do not sell staff hours. Our strategists set up AI coworkers, guided by your own numbers, and your team approves the work.

Do you send outreach emails for us?

No. We find lookalike companies, check emails and write reasons to reach out and opening lines. Your team decides what to send.

More comparisons.

We onboard five companies a month, because we set up each one ourselves.

A 30-minute call. A strategist will show you what we'd set up for your business.

Book a call

Or email Abhishek, the founder: ae@aicoworkers.com