A fractional CMO sets the plan. Who does the work?

A fractional CMO gives you senior strategy for part of the week. AI Coworkers does the weekly SEO, AI answers, LinkedIn and lead research that the plan needs.

June presenting a comparison to a client team
An example company, on a normal week

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The short answerChoose a fractional CMO when you need senior judgment on positioning, budget and hiring. Choose AI Coworkers when you need the weekly marketing work done, guided by your own data. They solve different problems, so many teams use both. The fractional CMO sets direction, and the AI coworkers carry it out, with your team approving everything.

A fractional CMO or AI Coworkers, side by side.

Facts about the other option come from its own sources, listed at the end of this page.

A fractional CMOAI Coworkers
What it costsA monthly fee for part-time senior time. Rates vary by person and scope.A fraction of one hire.
Time to the first work liveStrategy can start quickly. The work waits until someone is there to do it.Set up in about a week.
Who does the workA senior leader sets strategy. Your team or other vendors do the work.AI coworkers do the weekly work. Our strategists set them up.
Channels coveredAll of them at the plan level. Hands-on work is usually limited.SEO, AI answers, content, LinkedIn, lead research and competitor tracking.
Uses your own data (Search Console, CRM)Yes, for planning and reporting.Yes. Search Console guides SEO work. Your best customers in the CRM guide lead research.
Sounds like youShapes your message and positioning.LinkedIn updates are written in the leader's voice. Your team approves every draft.
Who approvesThe fractional CMO and your leadership.Your team approves everything before it goes live.
Risk to tryDepends on the contract and the person's fit.Low. The first month has a 30-day money-back guarantee (conditions apply).

Each one wins somewhere.

An honest answer is the useful one. Here is when to choose each.

Choose a fractional CMO

When a fractional CMO is the better choice

  • You need senior help with positioning, pricing, budget or a marketing hire.
  • Your board or investors want a named marketing leader.
  • You have people to do the work and need someone to direct them.
Choose AI Coworkers

When AI Coworkers is

  • You have a plan but nobody to do the weekly SEO, LinkedIn and lead research.
  • You want the work guided by Search Console and CRM data, not opinions.
  • Your fractional CMO wants a team to direct without adding headcount.

Fractional CMO cost vs the cost of doing the work

6Channels AI Coworkers covers every week
30 daysMoney-back guarantee on your first month*
1 weekTo set up AI Coworkers, with a strategist
1-2 hOf your team's time a week, directing and approving

Fractional CMO cost covers senior thinking for part of the week. It rarely covers the hands-on work.

AI Coworkers covers that weekly work for a fraction of one hire.

Many B2B teams pay for both. The fractional CMO directs, and the AI coworkers deliver.

What switching looks like.

Live in about a week. Your team spends 1-2 hours a week directing and approving.

Your buyers, defined

Your voice, learned

Search Console, connected

Your CRM, connected

Setup week

Our strategists set it up.

Your buyers, your voice and your numbers, connected and agreed.

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LinkedIn update for MeganDrafted

40 companies like NorthwindReady

Every week

Your AI coworkers do the work.

SEO, AI answers, LinkedIn, leads and competitors, from your numbers.

For your yes · 3 this week

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Ask for changesApprove

Any time

Your team approves.

Nothing goes out without a yes.

The First-Month Guarantee

Try your first month. 30‑day money-back guarantee.

Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.

*Conditions apply.

Questions, answered.

What is a fractional CMO?

A senior marketing leader who works part-time for several companies. They set strategy, budget and priorities without a full-time salary.

Fractional CMO vs agency: what is the difference?

A fractional CMO decides what to do. An agency does work it is hired to do. AI Coworkers does the weekly work, approved by your team.

Is a fractional CMO a good fit for B2B SaaS?

Often, when you need senior direction before a full-time hire. You still need someone, or something, to do the weekly work.

Can we use a fractional CMO and AI Coworkers together?

Yes, and many teams do. The fractional CMO sets direction, and the AI coworkers carry it out every week.

How much time does AI Coworkers need from us?

About 1-2 hours a week to direct and approve. Setup takes about a week.

More comparisons.

We onboard five companies a month, because we set up each one ourselves.

A 30-minute call. A strategist will show you what we'd set up for your business.

Book a call

Or email Abhishek, the founder: ae@aicoworkers.com