Your buyers, defined
Your voice, learned
Search Console, connected
Your CRM, connected
Setup week
Our strategists set it up.
Your buyers, your voice and your data, connected and agreed.
Apollo and ZoomInfo alternatives: a database, or leads ready to call
A lead database gives your reps millions of records to filter. AI Coworkers sets up AI coworkers that do the research and hand your reps 200 leads a week.
The short answerChoose a lead database like Apollo or ZoomInfo when your reps want to search, filter and run sequences themselves, at any volume. Choose AI Coworkers when your reps would rather spend their hours selling. AI coworkers research 200 leads a week like your best customers, each with a verified email and a reason to reach out. Your reps still make every call.
Buying lead lists (Apollo, ZoomInfo) or AI Coworkers, side by side.
Buying lead lists (Apollo, ZoomInfo)AI Coworkers
What it costsApollo has a free plan and paid tiers. ZoomInfo is quote-based, through its sales team.Less than one hire costs.
Who does the researchYour reps search, filter and build lists themselves.AI coworkers research every week. Our strategists set it up around how you sell.
Who the leads areAnyone matching the filters your reps choose.Companies like your closed-won deals, with your current customers and open deals left out.
Reason to reach out nowIntent signals on some plans; reps still write the reason.Each lead comes with a why-now line: hiring, funding or a rival's price change.
EmailsDatabase emails and credits for reveals; checking quality is up to you.Verified emails, with risky ones flagged.
Who reaches outYour reps, often through the tool's own sequences.Your reps. We never send emails or DMs, and your CRM stays read only.
Risk to tryLow on Apollo's free plan. ZoomInfo usually means a sales process and a contract.Low. The first month has a 30-day money-back guarantee (conditions apply).
Each one wins somewhere.
An honest answer is the useful one. Here is when to choose each.
Choose buying lead lists (Apollo, ZoomInfo)
When buying lead lists (Apollo, ZoomInfo) is the better choice
- Your reps want a database to search themselves, at high volume.
- You need mobile numbers and dialling at scale.
- You run outbound sequences from one tool and want the data inside it.
Choose AI Coworkers
When AI Coworkers is
- Your reps spend hours each week building lists instead of selling.
- You want leads shaped by your closed-won deals, not broad filters.
- You want a reason to reach out with every lead, ready for your reps.
Seats and credits vs research hours
240MContacts in Apollo's database, for your reps to searchSource: apollo.io, as of 16 Oct 2026
QuoteZoomInfo pricing, through its sales teamSource: zoominfo.com/pricing, as of 16 Oct 2026
1 weekTo set up AI Coworkers, with a strategist
1-2 hOf your team's time a week, directing and approving
Apollo lists a free plan and paid tiers, with credits for emails and phone numbers. ZoomInfo prices every plan through its sales team.
The database is the small part. Someone still has to filter, check and write a reason for each lead.
AI Coworkers costs less than one hire. Your team spends 1-2 hours a week approving the weekly batch.
What switching looks like.
Live in about a week. Your team spends 1-2 hours a week directing and approving.
Article: renewal notice datesDrafted
LinkedIn update for MeganDrafted
200 leads like NorthwindReady
Every week
Your AI coworkers do the work.
SEO, AI search, LinkedIn, leads and competitors, from your data.
For your yes · 3 this week
Megan's update: five renewal traps finance teams miss
Ask for changesApprove
Any time
Your team approves.
Nothing goes out without a yes.
The First-Month Guarantee
Try your first month. 30‑day money-back guarantee.
Expect 30 approved deliverables in your first month. If it isn't right for you, we refund the month. You approve every deliverable, so the quality bar is yours.
*Conditions apply.
Questions, answered.
What are the best Apollo alternatives?
It depends on who should do the research. If your reps want a database, compare other databases. If you want researched leads delivered, consider AI Coworkers.
Is ZoomInfo worth it for a small sales team?
ZoomInfo suits teams that search at volume and want intent data. Its pricing is quote-based, so ask its sales team for a figure.
Where does AI Coworkers get its lead data?
Business data sources, matched against the best customers in your CRM. Every email is verified before your reps see it.
Can I use AI Coworkers alongside Apollo or ZoomInfo?
Yes. Some teams keep a database for ad hoc searches. AI coworkers deliver the weekly researched batch, each lead with a reason to reach out.
Does AI Coworkers send outreach for us?
No. Your reps make every first contact. AI coworkers deliver the leads, the reasons and opening lines.
Will it contact our existing customers?
Never. AI coworkers read your CRM and leave out every current customer and open deal.
Is AI Coworkers an agency?
No. It's a service. Our strategists set up AI coworkers that do your lead research every week, in your own accounts. Your team approves everything.
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Read the comparison →Your first month, planned on one 30-minute call.
A strategist shows you what we set up first, built from your market and your competitors. Backed by our 30-day money-back guarantee.
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